Ford CEO Announces Profitable $30K Electric Vehicle in 2 1/2 Years
At the Aspen Ideas Festival on Friday, Ford CEO Jim Farley announced that the company plans to launch a $30,000 all-electric vehicle that will be profitable in about two and a half years.
Farley provided limited additional details about the vehicle, which is being developed by a specialized team within Ford. He said its main competitors will be Chinese automakers such as BYD and a planned entry-level electric car from Tesla, the leading U.S. electric vehicle maker.
Farley said Ford is focusing on smaller electric vehicles rather than larger, all-electric trucks and SUVs, which have historically been the company's main profit drivers. He said larger vehicles "will never be profitable."
"To get a profitable electric vehicle, automakers have to make a significant shift. The first thing we ha...